For my project I chose to use a football because that is what my story is about. The design process for this logo was fairly easy because my story only revolves around one major topic which is football. I found a YouTube video that showed me how to make the egg-like shape that represented the football which helped, but I was unable to figure out how to make it appear more 3D. The significance of the football is that it is a major part of my life and always has been since I was seven which is why I chose it to be the topic of my story. Using illustrator has been a challenge for me because I have never been one to connect with drawing or physical art. My creativity is more associated with story telling and video production. Ever since I was little I have struggled with drawing, but when instructed in class I could come up with an interesting story off the top of my head. The story I am telling for this class is a true story so it won’t involve any creative writing which is why it was difficult to design a creative logo. The main element I used when putting together my logo was the shape tool. I was able to use several of the different shapes to help put together the football and also using the curvature tool to help shape the laces. I choose the laces to look slightly off center as I wanted them to look more cartoonish rather than realistic because I preferred that style. I chose to use a large text font because I wanted the name to stick out almost like it was a movie title and it would catch the viewers eye. I enjoyed this project and I am excited to see what my final draft turns out to be as I think the criticism from my classmates will help.
Ryan, I get your logo is about football. Is there anything else you want to say? Extremely literal logo. Please don’t take this the wrong way, but I feel as if you didn’t try at all. This is not a knock on your skills, but a push to see what you can really do.
Hello Ryan
It’s great to see another football enthusiast creating a logo! I think football or sports in general really open up a plethora of options when it comes to creating a graphic design. I see that you have chosen a name and football to start, this is a good start! One of the things I see you’ve written about is that you are having trouble turning the shape into 3d. The first thing I would say could help is playing with 3D Shape feature within Adobe Illustrator. After you’ve had your shape built then another tool that helps the 3D stand out is by using a gradient tool. The use of a gradient tool can really help make your 3D shape or even text stand out.
The next thing I would recommend doing is looking at your text and playing around with different fonts and colors. There are event fonts available on the web which you can download and add to your Adobe library to use. If you are writing about football, perhaps get a little more specific and tie that in to football. For example I have a passion for fantasy football and am tying that into my project, what parts of football are you passionate about – Perhaps a specific player or position? I look forward to seeing your finished project!
Ryan Silvas Communications 
Ryan, I get your logo is about football. Is there anything else you want to say? Extremely literal logo. Please don’t take this the wrong way, but I feel as if you didn’t try at all. This is not a knock on your skills, but a push to see what you can really do.
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Hello Ryan
It’s great to see another football enthusiast creating a logo! I think football or sports in general really open up a plethora of options when it comes to creating a graphic design. I see that you have chosen a name and football to start, this is a good start! One of the things I see you’ve written about is that you are having trouble turning the shape into 3d. The first thing I would say could help is playing with 3D Shape feature within Adobe Illustrator. After you’ve had your shape built then another tool that helps the 3D stand out is by using a gradient tool. The use of a gradient tool can really help make your 3D shape or even text stand out.
The next thing I would recommend doing is looking at your text and playing around with different fonts and colors. There are event fonts available on the web which you can download and add to your Adobe library to use. If you are writing about football, perhaps get a little more specific and tie that in to football. For example I have a passion for fantasy football and am tying that into my project, what parts of football are you passionate about – Perhaps a specific player or position? I look forward to seeing your finished project!
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